#ILOVEYOG / Olympic Day
The International Olympic Committee (IOC) wanted to leverage social media and technology to build buzz around the 2016 Winter Youth Olympic Games (YOG) in Lillehammer, Norway. They tasked us with translating their vision of "shared love" into a digital experience that could motivate fans and athletes to share their photos and build the world's largest digital and physical participatory art installation.
The IOC required a flexible and scalable base technology that could take user-generated content and repurpose it for other events and social sharing initiatives like Olympic Day.
- User Experience
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MAYDAY x IOC
Working collaboratively with the IOC, we developed a strategy that would simplify and inspire fan and athlete participation at the Games. A major feature of the digital experience and technology solution we developed for the IOC was its flexibility, allowing the source template to be reused for future events, like Olympic Day.
The scalable base technology we created for the IOC's #ILOVEYOG user-generated participatory art installation was cloned and repurposed for the Olympic Day. The images users submitted were published to a microsite and could easily be filtered by hashtags.
The #OlympicDay campaign saw huge levels of participation and engagement, with over ten thousand people around the world submitted their photos.